R1 - Respondent Details

R2 - Mobile No

Good..........! I am from Sixth Sense Research, a market research company. We conduct surveys on different products and services to help companies serve their customers better.

Currently we are doing a study on various beauty products and we are getting views & preferences from outlets like you.

In this regard, I would like to speak to you for a few minutes. Your responses will be analysed on an aggregate level, so I request you be open and frank with your answers.

RQ1 - Provide me the brand name of your business

RQ2 - What is your role in this business?

RQ3 - Are you directly involved in decision-making or influencing decisions regarding beauty & skincare products in your outlet / clinic?

RQ4 - What is the annual turnover of business in INR?

RQ5 - For how long have you/your outlet been dealing in premium skincare/beauty products?

RQ6 - Which of the following beauty/skincare categories do you currently handle/stock?

SECTION B: CATEGORY PERFORMANCE & MARKET DYNAMICS

B1 - How has the premium skincare category performed in your store over the last 12 months? [SINGLE SELECT]

B2 - Which product categories are currently stocked in your store?

B3 - Please rank the TOP 3 product categories by sales volume in your store: [RANK 1-3]

B4 - Which categories are growing fastest in your store? [MULTIPLE SELECT - MAX 3]

B5 - What percentage of your total store revenue comes from skincare products?

SECTION C: BRAND LANDSCAPE & K-BEAUTY PERCEPTION

C1 - Which of these K-beauty brands do you currently stock?

C2 - How do K-beauty products perform compared to other international brands in your store?

C3 - What is the customer awareness level of K-beauty products in your store?

C4 - Rate the following aspects of K-beauty products from your retail experience: [SCALE: 5=Excellent, 4=Good, 3=Average, 2=Below Average, 1=Poor]

C5 - How interested would you be in stocking a new premium vegan K-beauty brand?

C6 - What would be your PRIMARY reason for interest in a new vegan K-beauty brand?

C7 - Which vegan/clean beauty brands do you currently stock?

C8 - How do vegan/clean beauty products perform in your store?

C9 - Do customers specifically ask for vegan beauty products?

SECTION D: CUSTOMER INSIGHTS & PAIN POINTS

D1 - What are the TOP 3 skincare concerns your customers most frequently ask about?

D2 - How do customers typically discover products in your store?

D2a - Please rank top 3 selections

D3 - What percentage of customers try samples before purchasing premium skincare?

D4 - Average time customers spend evaluating a premium skincare product before purchase:

D5 - What are the BIGGEST barriers preventing customers from purchasing premium skincare in your store? [SELECT - MAX 3]

SECTION E: PRICING & PRODUCT PREFERENCES

E1 - What are the acceptable price ranges for different skincare categories in your store?

E2 - How important is brand origin (Korean, French, Indian, etc.) in customer purchase decisions?

E3 - Does "Korean beauty" command a premium over other international brands?

E4 - For a NEW vegan K-beauty brand, what would be an ideal number of SKUs to launch with?

E5 - Which product categories would be MUST-HAVES for a new K-beauty brand launching in your store? [MULTIPLE SELECT - MAX 5]

E6 - What would be the ideal price point distribution for a new brand's product range?

OPERATIONAL CHALLENGES

F1 - What are your BIGGEST challenges in managing the beauty category currently? [MULTIPLE SELECT - SELECT AT LEAST 3]

OPERATIONAL CHALLENGES

F1a - Rank top 3

F2 - What is your current average margin on premium skincare products?

SECTION G: PARTNERSHIP EXPECTATIONS

G1 - For a successful partnership with a new K-beauty brand, how important are the following support elements? [SCALE: 5=Extremely Important, 4=Very Important, 3=Moderately Important, 2=Slightly Important, 1=Not Important]

G2 - What margin would you expect from a new premium vegan K-beauty brand?

G3 - What would be a realistic monthly sales target for a new K-beauty brand in the first 3 months?

G4 - What would be a realistic monthly sales target after 6-12 months?

G5 - What payment terms would you prefer?

G6 - What return/exchange policy would you expect for unsold stock?

SECTION H: DIFFERENTIATION & COMPETITIVE POSITIONING

H1 - Rate how the following features would help a new vegan K-beauty brand stand out in your store: [SCALE: 5=Extremely Helpful, 4=Very Helpful, 3=Moderately Helpful, 2=Slightly Helpful, 1=Not Helpful]

H2 - In your view, what is the SINGLE biggest opportunity for a new vegan K-beauty brand in the Indian market?

H3 - What would be the BIGGEST competitive threat to a new K-beauty brand?

SECTION I: CUSTOMER EXPERIENCE & INNOVATION

I1 - How do you currently help customers evaluate product effectiveness? [MULTIPLE SELECT]

I2 - What percentage of customers return for the same product (repurchase rate)?

I3 - How interested would you be in offering FREE diagnostic services (UV scan, skin analysis) in your store?

I4 - What would be your PRIMARY expectation from offering diagnostic services?

I5 - What concerns would you have about implementing diagnostic tools? [MULTIPLE SELECT - MAX 3]

I6 - How much additional space (sq ft) could you allocate for a diagnostic zone?

SECTION J: MARKETING & COMMUNICATION

J1 - Which marketing messages resonate MOST with your customers?

J1a - Rank top 3

J2 - Which channels are MOST effective in driving customer traffic to your store? [SELECT AT LEAST 3]

J2a - Rank top 3

J3 - How important are influencer collaborations in driving sales?

J4 - Have you noticed increased sales after influencer mentions of brands you stock?

SECTION K: BARRIERS & STRATEGIES

K1 - What are potential barriers for a vegan K-beauty brand entering the Indian market? [MULTIPLE SELECT -AT LEAST 3]

K1a - RANK TOP 3

K2 - What strategies would be MOST effective to overcome these barriers? [MULTIPLE SELECT - MAX 3]

SECTION L: OVERALL INTEREST & READINESS

L1 - Overall, how interested are you in partnering with Blue Satchel, a new premium vegan K-beauty brand?

L2 - What THREE factors would make you MOST confident about Blue Satchel's success? [MULTIPLE SELECT - MAX 3]

L3 - How soon would you be ready to onboard a new brand like Blue Satchel?

L4 - Any other suggestions or concerns about the vegan K-beauty opportunity in India?

P1 - Please capture a photograph.

Start rear camera Start front camera Take Image

IName - Interviewer's Name

You have reached at the end of the survey. Click [Next] to submit your response